Even though only 35% of people use Instagram, the platform boasts high engagement, with 59% of users logging in daily.
Instagram users are open to business content, especially when it’s visually appealing; in fact, 80% follow at least one business on the app.
Advertisers favor Instagram for its mobile-only format, which keeps users’ attention fully on their screens. Plus, with Facebook’s integrated ad system, running and tracking ads on both Facebook and Instagram is seamless. If you’re advertising on one platform, it’s smart to extend your reach to the other.