Search Engine Marketing (SEM)

Rank Above the Fold With Conversion-Focused Ad Strategies

Be at the top of search results and connect with millions of people online. Start your search engine marketing campaign today with Helix Digital Solutions—your trusted partner for search engine marketing in India.

What is SEM and Why It’s a Great Investment

Outpace the Competition and Grow Your Business

In today’s competitive online world, search engines are crucial for many industries, including digital marketing, healthcare, education, and eCommerce. They help people find different kinds of information online, like news, blog posts, and products, so they can make better choices. Additionally, search engines are a powerful marketing tool, allowing businesses to grow their online presence and increase brand awareness.

Anyone with a website can use search engines to promote their products and services and reach important people. You might already know about search engines from search engine optimization (SEO), but their role in search engine marketing (SEM) could be new to you.

Ready to start your SEM advertising campaign? Our search engine marketing company can help you learn how search engines play a key role in SEM and how to use them to speed up your customers’ buying decisions. Find out more about search engine advertising and boost your marketing results quickly.

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What Are Search Engines?

Search engines are tools that search the internet and provide the most relevant results based on what users are looking for. As a business owner, you want to make sure that search engines can find your website so it shows up and ranks well in search results.

Search engines have three main functions:

  1. Crawl: Search engines use tools called web crawlers or spiders to explore billions of pages on the internet. They find new and updated content, like web pages, videos, PDF files, and images. These crawlers visit websites, follow links, and discover new URLs.

  2. Index: In this stage, search engines organize and store the content based on keywords, data, freshness, and user engagement. The new URLs found during crawling are added to a huge database, which helps the search engine quickly find content that matches what users are searching for.

  1. Rank: Search engines evaluate and rank web pages based on how relevant they are to users’ searches. The better your website ranks on search engine results pages (SERPs), the more visible and important it is to users.

There are many search engines, each often set as the default in web browsers. Some of the most popular ones include Google, Bing, Yahoo, Baidu, DuckDuckGo, Yandex, Swisscows, CC Search, StartPage, and Search Encrypt.

How Does SEM Work?

Search engines use algorithms to rank SEM ads and determine how relevant they are to search queries. Paid search engine marketing involves creating the right strategy, bidding on valuable keywords, and continually adjusting your approach based on analytics to lower ad costs and increase profitability.

To help you stand out from the competition, our search engine marketing agency uses a structured approach to search advertising:

  1. Keyword Research and Analysis
    Our SEM company uses advanced tools like Google Search Console to find high-performing search terms and remove negative keywords that don’t give you a good return on your ad budget.
  2. Ads Creation and Landing Page Development
    Once we identify your target keywords, our SEM experts create compelling text ads to appear in search results and link them to well-designed landing pages. This helps capture your audience’s initial interest and guide them through the buying process.
  3. Account Setup and Tracking
    In this phase, we set up tracking to measure how well your SEM strategy is working. We generate lead-tracking reports, check if the search engine supports conversion tracking, and ensure that tracking codes are properly installed on your landing pages.
  4. Campaign Launch and Monitoring
    With everything set, we launch your PPC campaign. Our SEM agency manages settings such as locations, languages, networks, and devices, and closely monitors your ad performance after launch.
  5. Evaluation and Analysis
    To measure the success of your SEM campaign, we compare the results to your goals. We track key performance indicators (KPIs) like click-through rate (CTR), Quality Score, search impression share, and cost per conversion. This helps us improve your future SEM campaigns for better results.

Now that you know how search engine marketing works, the next step is to decide if SEM PPC is a good investment for you. Let our SEM company help you explore the benefits of search engine marketing.

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SEO vs. PPC vs. SEM: What’s the Difference?

Outpace the Competition and Grow Your Business

SEO, SEM, and PPC are terms often mixed up in digital marketing. Here’s a clear explanation of each:

Search Engine Optimization (SEO): SEO is about improving your website’s structure and content so it ranks higher in organic (unpaid) search results. It aims to attract high-quality traffic through techniques like on-page optimization (e.g., using keywords, meta tags) and off-page optimization (e.g., building backlinks).

Pay-Per-Click (PPC) Advertising: PPC is a paid advertising model where you promote your brand on various online platforms, such as search engines, websites, and social media. You pay each time someone clicks on your ad, so it’s also known as a cost-per-click model.

Search Engine Marketing (SEM): SEM includes both SEO and PPC but is often associated with paid search. In SEM, you pay to have your website appear at the top of search results, increasing your visibility and attracting targeted traffic.

Unlike SEO, which focuses on organic methods, both PPC and SEM involve paid advertising. Here’s how they differ:

PPC: This approach is all about boosting brand visibility and reaching specific customer segments through paid ads. You pay each time someone clicks on your ad. PPC is a targeted way to increase brand awareness and drive traffic to your site.

SEM: SEM combines both SEO and PPC strategies. It uses SEO techniques to improve your website’s organic search rankings and also uses PPC for immediate visibility. This combined approach aims to maximize results by enhancing both organic and paid search performance.

To run a successful SEM PPC campaign, our search engine marketing company creates a growth marketing plan tailored to your business goals. We analyze how your target customers search at different stages of their buying journey and use the most effective SEM ads to boost engagement and conversions.

Explore the different internet search engine marketing options to reach your goals. Partner with our SEM agency to learn how to improve your search engine marketing campaign and boost its performance.

SEM Services

Supercharge Your Ad Campaigns and Yield Positive Results

Helix Digital Solutions is a respected search marketing firm based in Arlington, Texas. For over 15 years, we have been committed to helping a wide range of clients enhance their brand visibility and secure top spots on the first page of search results.

Our SEM agency has worked with both local businesses and industry leaders to unlock their full market potential. See how our paid search strategies have helped these three companies achieve quick returns on their investment:

  • Keyword Research and Strategy
Boost your online marketing with our help at Helix Digital Solutions! We find the best keywords to make your website show up in search results. Our team sorts keywords by what people are looking for, how important they are, how often they’re searched, and how well they fit with your brand. We also check out what your competitors are using to help expand your keyword list and find what your audience is searching for in India.
  • Amazon PPC

Get more attention and clicks with Amazon Sponsored Ads through Helix Digital Solutions. Our experts will help you improve your Amazon PPC keyword strategy, adjust your bids for better ad spots, and set up your campaigns based on how well your products are doing. We test different campaign settings and keep a close eye on your Advertising Cost of Sale (ACoS), ad performance, and sales to create strategies that draw in new customers and increase your sales in India.

  • Video Advertising

Studies show that 72% of people like watching videos more than reading text when they want to learn about a product or service. Boost your brand’s reach and engagement with our YouTube marketing services at Helix Digital Solutions. We create videos with catchy titles, descriptions, and tags to help your brand stand out. Plus, we make sure your videos work great on mobile devices so your message gets across no matter how people are watching, whether they’re in India or anywhere else.

  • Paid Search Advertising

Statistics show that around 41% of people click on ads with interesting and relevant content. Boost your leads and get quick results with affordable paid search ads and YouTube marketing from Helix Digital Solutions. We do thorough keyword research, organize ad groups by what people are looking for, find keywords to avoid, write compelling ad copy, and keep track of your ad performance to improve your Quality Score and ad ranking.

  • Ads A/B Split Testing

At Helix Digital Solutions, we create and test different versions of your ads to find out which ones give you the best return on investment. We try out different ad copy, designs, calls to action (CTAs), and audience targeting to see what works best. Book a consultation with one of our SEM experts to learn how we can make your search engine marketing campaign work better for your business.

  • SEM PPC Management

At Helix Digital Solutions, we focus on lowering your costs and making your advertising campaigns more efficient. Our search marketing experts handle everything for your paid ads, from keyword research and campaign management to ad optimization and analyzing results. Trust us for PPC management services that aim to get you the best return on investment.

  • eCommerce Advertising

Team up with Helix Digital Solutions to create a flexible eCommerce advertising plan that fits your budget. Our experts will identify what makes your business special, evaluate your profit opportunities, and study your demand trends. Using data and analytics, we write engaging ad copies and fine-tune targeting to increase your sales and get faster results.

  • Social Media Paid Advertising

Promote your ads on popular social media platforms and reach specific audience segments ready to buy. At Helix Digital Solutions, we provide combined social media advertising and YouTube video marketing to boost your brand’s visibility and draw in more potential customers. We handle text, image, and video ads and use social media analytics to keep track of and improve your campaign’s performance.

  • Landing Page Conversion
Convert website visitors into qualified leads with help from our SEM experts at Helix Digital Solutions. Our search marketing specialists craft keyword-rich content designed for your target audience, use engaging headlines and calls to action (CTAs), and include compelling images that appeal to your ideal customers. We also design your landing page to connect with visitors on an emotional level, boosting your chances of higher conversion rates.

Why Choose Web Digital Company

We Execute Growth Strategies for Sustainable Success

Helix Digital Solutions is a leader in PPC search engine marketing. We use organized processes to make sure all your campaigns and support services deliver great results.

Partner with us for search engine marketing services customized just for you. Here’s what you can expect from Helix Digital Solutions:

  • Search Engine Marketing Experts

Search engine marketing for websites can take a lot of time but can be very rewarding. Without the right skills and experience, your SEM campaign might not succeed. At Helix Digital Solutions, we use our technical know-how to keep your ongoing and remarketing campaigns running smoothly. Our SEM specialists thoroughly review your website to develop both paid and organic strategies tailored to your needs and budget.

  • Diverse Expertise

Over the years, Helix Digital Solutions has helped a wide range of clients with their SEM advertising campaigns. Whether you’re in a unique industry like funeral services, law, manufacturing, or eLearning, we dive into each sector to provide customized internet search engine marketing solutions that get results. Choose Helix Digital Solutions, and let us help you reach your online marketing goals.

  • Dedicated Account Managers

Managing projects can be stressful without the right support. Choose Helix Digital Solutions for your YouTube video marketing needs and work with proactive, dedicated account managers. We partner closely with your team from start to finish to ensure you get the most value. Our SEM experts schedule regular consultations to address all your questions and concerns with special care.

  • Full-Service Online Solutions
We understand that search engine marketing is just one part of the bigger picture for long-term success. That’s why Helix Digital Solutions offers a full suite of digital marketing services to boost your conversion rates. Besides SEM PPC, we also provide SEO, social media marketing, website hosting, eCommerce optimization, and reputation management. Schedule a consultation with us to discover the strategies that will work best for your business.
  • Recognized Trailblazer in Digital Advertising

Helix Digital Solutions has been praised by various industry review sites for our top-notch advertising skills and expertise. As a Google Premier Partner, we continually refine our organic and paid search engine marketing strategies to give your brand the online visibility it deserves. Trust us to surpass industry standards and safeguard your online presence.

  • Comprehensive Campaign Reports
At Helix Digital Solutions, we invest in the latest software to improve our reporting systems and methods. Our monthly reports cover everything about your campaign—from small updates and challenges to big successes. We provide detailed insights into your campaign’s progress and show how we’ve achieved growth each month, keeping you fully informed of every detail.
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