Social Media Marketing

Share Your Unique Brand Story Across Online Channels

Does your business have the confidence it needs from social media networks? Boost your brand awareness and build meaningful connections with customers and followers through social media marketing (SMM).

Helix Digital Solutions provides social media marketing services for small businesses, enterprises, and multi-location companies. Whether you’re a startup or a Fortune 500 company, our social media marketing experts are here to support your campaign. Partner with us to elevate your brand visibility and strengthen your reputation.

Social Media Marketing Basics

Promote Your Company Story and News on the Right Platform

Social media channels have become a major source of news and information in today’s internet-driven world and are vital for search rankings and digital marketing.

Statistics reveal that the global social media user base has reached 4.57 billion, with 346 million new users joining in 2020 alone. Additionally, Global WebIndex reports that social media users spend an average of two hours and 24 minutes daily engaging across at least eight different social media platforms and messaging apps.

As social media usage continues to grow rapidly, mastering social media marketing is crucial for reaching your target audience and building brand awareness. Many marketers jump into digital and social media marketing without fully grasping what it entails. Don’t make this mistake.

Our social media marketing specialists break down the key aspects of both business-to-consumer (B2C) and business-to-business (B2B) social media marketing to help you start your campaign effectively. Learn what social media marketing is and how to leverage it with guidance from Helix Digital Solutions‘ experts.

What Is Social Media Marketing?

Social media marketing is an online strategy that uses platforms like Facebook, Twitter, LinkedIn, and Pinterest to build brand recognition, capture customer attention, and connect with a broader, more diverse audience. For both small businesses and large enterprises, it’s a powerful tool to engage prospects where they spend their time online and enhance brand interaction.

A well-crafted, data-driven social media marketing plan can deliver impressive results, turning customers into brand advocates. More importantly, an innovative social media strategy can boost your search engine optimization (SEO) and digital marketing efforts, leading to more leads and increased revenue for your business.

Are Digital and Social Media Marketing Essential to Business?

Yes, digital and social media marketing are crucial for online success. Though their strategies differ, both focus on enhancing brand awareness and driving revenue.

Social media marketing allows you to showcase your brand to potential customers at the moment they’re ready to make a purchase. When combined, digital and social media marketing efforts help you maximize customer touchpoints and boost conversion opportunities.

Remember, digital success isn’t about choosing between digital marketing and social media marketing, but about combining the right tactics to convey your brand message. Having both digital and social media marketing strategies is crucial for reaching the right customers and boosting your online presence. The key is to make sure your social media and digital marketing techniques align with your objectives.

How to Market on Social Media

Establish Your Business as a Topical Authority and Industry Leader

Are you struggling to get the best results from your social media marketing strategy? Becoming a thought leader takes time, but with innovative social media ideas and a data-driven approach, you can quickly position your brand as an authority in your field.

From choosing the right social media channels to developing a strong content marketing strategy, each step is crucial for building a successful social media campaign. Ready to start your social media marketing efforts?

Our social media marketing firm has put together best practices to effectively promote your business across online platforms. Check out these social media marketing tips from Helix Digital Solutions’ expert consultants:

Conduct extensive market research
Identify the appropriate social media marketing platforms
Analyze your audience behavior
Craft engaging content
Engage with your followers
Run targeted social media advertisements
Combine your marketing channels
Partner with industry influencers
Optimize your social media pages
Ensure brand consistency across platforms
Conduct A/B tests of your ad campaigns
Analyze campaign results
Optimize your social media campaigns based on analytics

Work without a social media marketing plan
Copy competitors’ social media marketing ideas that do not match your branding
Oversell your products and services
Measure the wrong metrics
Treat all social media marketing channels the same
Rely too much on automation
Buy followers
Use irrelevant hashtags
Keep silent on comment sections and threads
Cross-post on your social media accounts

These B2B social media marketing processes are designed to boost your business’s social media presence and help you achieve your brand goals. Let us assist you in crafting and implementing a powerful social media marketing plan. Schedule a consultation with one of our social media marketing specialists today, and let’s turn your ideas into a comprehensive strategy.

Social Media Marketing