Pay Per Click (PPC) Marketing
Gain High-Level Brand Exposure and Attract More Leads
The digital marketing landscape is evolving, and many companies are looking for quick and effective ways to position their brands in front of high-converting customers. Enhance your search engine visibility and achieve immediate results with Helix Digital Solutions‘ PPC management services.
OUR CERTIFICATIONS
Leverage Pay Per Click Marketing and Take Advantage of Consumer Search Opportunities
Web Digital is a trusted leader in pay-per-click (PPC) internet marketing. Our PPC advertising company collaborates with various industry professionals to boost leads, enhance brand awareness, and achieve business goals.
Over the years, our PPC marketing experts have mastered the intricacies of PPC, understanding how it works for different stakeholders and what it takes to ensure online success. If you’re unsure whether PPC is the right advertising model for your business, our PPC management team is here to guide you.
Discover what PPC is and explore how pay-per-click advertising can elevate your business. Start your PPC campaign today with assistance from Web Digital’s pay-per-click marketing experts.
What Is Pay Per Click and How Does It Work?
Increase Your Search Rankings and Get Discovered More Online
A Hanapin Marketing report reveals that 79% of marketers see paid search marketing as beneficial to their business. As a result, about 62% of industry professionals plan to increase their PPC ad budgets in the coming years to attract new customers.
Social Media Today reports that over 7 million advertisers spent a total of $10.01 billion on pay-per-click ads in 2017 alone. Clearly, pay-per-click has become one of the most popular marketing strategies for generating higher ROI. But what exactly is pay-per-click, and how can it enhance your digital marketing efforts?
Web Digital’s PPC experts explain what paid search is and how it works, guiding you through the basics of PPC management. By understanding pay-per-click processes, you increase your chances of running successful campaigns. Learn all about PPC marketing and discover how our pay-per-click marketing agency can help you achieve success.
What is PPC?
Pay-per-click (PPC) marketing is a paid search model designed to build brand awareness, promote products or services, and quickly engage specific audience segments. With PPC, advertisers pay only when a user clicks on their ads—hence the name “pay-per-click.”
While many people associate PPC with Google search results and the Google Display Network, the model extends beyond these platforms. Social media sites like YouTube, Facebook, Pinterest, and LinkedIn also utilize the pay-per-click model.
PPC enables marketers to strategically place ads across various online platforms, ensuring that their products and services are highly visible to their target audience. Essentially, the ads you encounter across the web are often pay-per-click ads.
What Are the Different Types of PPC Ads?
Now that you understand what paid search is, the next step is to explore the different types of PPC marketing campaigns that can enhance your online presence and target the right audience. Our pay-per-click advertising agency collaborates closely with your team to identify the best PPC ad strategies to fill your sales funnel.
How Does PPC Marketing Work?
PPC advertising is a keyword-based marketing strategy. Services like Google Ads assign values to different search terms and phrases based on factors such as search volume, difficulty, and competition level. The more advertisers competing for a keyword, the higher the cost for that keyword.
Marketing platforms, such as Google’s homepage, have limited slots for PPC ads. As a result, you need to compete for these spots. Simply paying more does not guarantee higher visibility for your Google PPC ads; other factors also play a role in determining ad placement.
Google pay-per-click (PPC) ads, along with other PPC ads, are subject to an ad auction process. This automated system used by search engines determines which ads appear on their search engine results pages (SERPs) based on relevance and validity. To improve your ad position and reduce your cost per click (CPC), you need a high Quality Score for your Google PPC ads.
Achieving a good Quality Score involves ensuring that your PPC ads are relevant to your target audience, include valuable keywords, have high click-through rates (CTRs), and direct users to an SEO-optimized landing page.
If you don’t have the time to conduct a PPC audit and manage your campaigns, leave it to our PPC management company. We’ll handle the technical aspects for you.
We Help You Improve Your Quality Score and Generate More Online Revenue
At Web Digital, we start by defining your PPC search engine marketing (SEM) goals, identifying key metrics for your PPC campaigns, and setting up your pay-per-click campaign structure to attract new visitors to your website and minimize your PPC management costs.
Our pay-per-click advertising experts guide you through the technical aspects of PPC and seamlessly integrate it with your SEO and online marketing strategies. Partner with our PPC management agency to enjoy the advantages of cost-effective PPC advertising services.
Why Pay Per Click Advertising is a Great Investment
Reach Your Target Market With PPC Ads That Convert
Studies show that 50% of consumers who arrive at retailer sites via pay-per-click ads are more likely to convert compared to those who come from organic links. This is because over 75% of people find PPC ads make it easier to locate the information they need.
Without a strong paid search marketing strategy, you risk missing out on conversion opportunities and immediate visibility on digital platforms. Don’t get left behind in the digital marketing race. Here are more reasons why partnering with our paid search agency can drive your success:
- Top SERP Posts: The top three posts on search engine results pages (SERPs) receive 46% of all clicks (WordStream).
- High Search Volume: Google handles over 167 billion searches every month (Search Engine Land).
- Low Maintenance: PPC campaigns don’t require constant upkeep and attention.
- Enhanced Tracking: Paid search offers better tracking and analytics for your campaigns.
- Higher Conversion Rates: PPC clicks convert at 1.5 times the rate of organic search clicks (Moz).
- Local Targeting: SEM enables you to effectively target local communities online.
There are approximately 2.05 billion online shoppers worldwide, and this number keeps growing every hour. As new digital marketing platforms and eCommerce channels emerge annually, leveraging PPC services is a top strategy to stay ahead of the competition and ensure your business thrives.
Does your company have a PPC marketing strategy in place? Our PPC advertising firm is here to help you make the best advertising decisions for your brand. We blend your vision with our paid search marketing expertise to boost your sales opportunities and achieve quick marketing wins.
Don’t wait until your competitors start taking your customers. Now is the perfect time to partner with our PPC management company to get your leads and conversions on track. Contact our pay-per-click advertising firm today for a free quote on your project.
Get My Free
Digital Marketing Proposal
Digital Marketing Proposal
